Avoid certainty

Seth Godin
2 min readFeb 2, 2021
Happy Groundhog’s Day

What a bizarre holiday. Every year in Pennsylvania, they wait for a furry animal to come out, look around and decide on whether or not he can see his shadow. And then we know if our hemisphere is due for more winter or not.

Predicting the weather is important for some. If you’re a farmer or live in extreme circumstances, it’s a matter of life or death. But for the rest of us, tracking the weather is mostly about seeking certainty in a…

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Seth Godin

Founder of altMBA and Akimbo. Daily blogger, teacher, speaker, 20 bestsellers as well...