Postpone gratification

Boy, this one is really hard to sell.

Which is precisely why it works.

We can chase the trend, go for the linkbait, find the hustle, the hype and the easy, well-trod path.

Which not only appears to be easier but also gets us far more approval from the people we care about. They want the best for us, and it sure looks like the short-term shiny object is the way to go.



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Seth Godin

Seth Godin


Founder of altMBA and Akimbo. Daily blogger, teacher, speaker, 20 bestsellers as well...