Results are a by-product

In industrial work, the only work worth doing is work that works.

That’s one reason why we use the same four-letter word in so many different ways.

Put in the effort, get the results.

And if you don’t get the results, you failed. Not only that, you are a failure.

But creative work is so different that perhaps it should be called creative effort…



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Seth Godin

Seth Godin


Founder of altMBA and Akimbo. Daily blogger, teacher, speaker, 20 bestsellers as well...