We become creative when we ship the work

Seth Godin
1 min readJan 12, 2021
Not the other way around

It’s not complicated, but it’s surprising.

The work makes us who we are.

If you want to be a runner, go running. Go running every day and now you’re a runner.

And the same simple approach works for anyone who signs up to do work we call creative.

Seth Godin

Founder of altMBA and Akimbo. Daily blogger, teacher, speaker, 20 bestsellers as well...