We become creative when we ship the work

Not the other way around

It’s not complicated, but it’s surprising.

The work makes us who we are.

If you want to be a runner, go running. Go running every day and now you’re a runner.

And the same simple approach works for anyone who signs up to do work we call creative.

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Founder of altMBA and Akimbo. Daily blogger, teacher, speaker, 20 bestsellers as well...

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Seth Godin

Founder of altMBA and Akimbo. Daily blogger, teacher, speaker, 20 bestsellers as well...